PRSA Student Day




The Northwestern Pennsylvania chapter of the Public Relations Society of America (PRSA) will hold the organization’s first-ever Student Day on Thursday, April 9, 2015 on the campus of Edinboro University.


The free event, which runs from 1 to 4:30 p.m. in the multipurpose room of the Pogue Student Center, features a variety of speakers and panelists, as well as networking opportunities for students interested in a career in public relations.  Resumes, portfolios and internships will be a major topics of discussion.


“Supporting the students and educational institutions in the region has been a priority since we started the chapter in 2010,” said Ed Stevens, chairman and CEO of Stevens Strategic Communications and president of the NWPA PRSA chapter.  “It is gratifying to have grown to the point we are able to launch this important new student initiative.  We want to repeat this practice every year and hope students from Northwest Pennsylvania, Western New York and North Eastern Ohio will attend.”


The event will start promptly at 1:00 p.m. with a talk about career opportunities in public relations by Emily F. Morris, vice president for university relations at St. Bonaventure University.  A panel discussion on crisis communication will follow at 3 PM, featuring David Walker, president of Stevens Strategic Communications, and Matthew Cummings, director of communications with Erie’s Public Schools.  Edinboro University graduate student Katie Close, a former chapter president of Edinboro’s PRSSA chapter, will moderate.  From 2:00 to 3:00 p.m., students will have the opportunity to engage in a “speed networking” session with regional public relations and media professionals.  The event will close with a social from 4 to 4:30 p.m.


Make a reservation by contacting Liam Halferty at


About Northwestern Pennsylvania Chapter of PRSA

The Northwestern Pennsylvania Chapter of PRSA brings together public relations professionals from Erie, Crawford and Warren counties to share best practices and professional development opportunities.  The organization’s founding board members reflect the diversity of our region in representing the sectors of manufacturing, education, health care, the news media, public relations firms, and social service agencies.  Members enjoy the benefits of networking with other public relations professionals who share common interests and challenges in an environment that encourages creativity, collaboration and personal enrichment.




PRSSA 2013 Regional Conference

February 8-9

EUP PRSSA members will have the opportunity to travel to Pennsylvania State University to attend the regional conference.


PRSSA 2012 National Conference- “Bridging the Gap”

President Katie Close and Vice President Allie Mulig attended the national conference in San Francisco.


EUP PRSSA/NWPA PRSA Regional Public Relations Conference

Edinboro University, Edinboro, PA

April 28, 2011

Click Here for a Registration Form


“Public Relations for the Public Good”


Obviously, the public relations profession plays a critical role in getting important information to the public. Often overlooked, however, are the significant contributions that public relations professionals make in helping to engender essential civic, philanthropic, and community support.  From private industry to non-profit sectors such as healthcare, education and the arts, public relations professionals are consistently involved in a myriad of causes that benefit the common good.

Edinboro University’s chapter of the Public Relations Student Society of America (PRSSA) has teamed up with the Northwestern Pennsylvania chapter of the Public Relations Society of America (PRSA) to sponsor a unique one-day conference that focuses on this interesting topic. Speakers and panelists will examine the positive impact of public relations on a variety of key issues, ranging from protecting the environment to seeking a cure for cancer.

 Registration 8:30-9 a.m.

 Event Welcome 9:15 a.m.

Allison McGlynn, Event Coordinator, Edinboro University

Tony Peyronel, EUP PRSSA Faculty Advisor


Opening Speaker 9:30-10:15 a.m.

“PR to the Rescue: The Evolution of Accountability as a PR Strategy”

Emily Sinsabaugh, Vice President for University Relations

St. Bonaventure University

Emily Sinsabaugh will use local, regional, national and international case studies to illustrate recent trends in the public relations profession that have empowered the public to have higher expectations for transparency, responsibility, and accountability.

At St. Bonaventure University, Sinsabaugh holds a cabinet-level position that provides overall leadership, planning and program development for marketing, public relations, media relations, communications, undergraduate admissions, graduate admissions and financial aid.  Before joining St. Bonaventure in 2007, she served for 11 years as the executive to the president for university communications and administrative initiatives at Edinboro University, where she also worked as an adjunct instructor in what is now the  Department of Communication and Media Studies and as a media technician in the former Office of Television and Media Services. A 1988 graduate of Edinboro University, she earned a master’s degree in communication studies at Edinboro and a doctorate in higher education from the University of Buffalo. She also has experience in television, working part-time from 1988-1995 at WJET-TV, the ABC affiliate in Erie, as an assignment editor, reporter and videographer.

Morning Panel Discussion 10:30-11:45 a.m.

“A Different Shade of ‘Green’: Publicizing Sustainability Initiatives in Higher Education”

Moderator: Josh Tysiachney, Associate Vice President for Advancement Communications at Allegheny College

Panelists: Kelly Boulton, Sustainability Coordinator at Allegheny College, and Carlyn Johnson, Environmental Science and Physics Double Major, Allegheny Class of 2011

Among colleges and universities, environmental sustainability has become the expectation – and not the exception. Many institutions can make the case that they are “green,” but drawing media attention to sustainability initiatives can be challenging in a crowded marketplace of schools sharing similar messages. This panel will explore how Allegheny College, a selective national liberal arts college in Meadville, Pa., has gained media exposure locally, regionally, and nationally by promoting its sustainability initiatives and the expertise of the people who lead them. In addition to publicizing distinctive campus initiatives, Allegheny has developed partnerships with community, national and international organizations that have resulted in ongoing coverage of environmental topics from a variety of outlets.

“NBA Cares: Addressing Critical Social Issues around the World”12-1:30 p.m.

Lunch with keynote speaker Nadine M. Glinski, the National Basketball Association’s Senior Director of Community Relations

NBA Cares is the league’s global community outreach initiative that addresses important social issues such as education, youth and family development, and health and wellness. The NBA, its teams, and players support a range of programs, partners and initiatives that strive to positively impact children and families worldwide. As part of the league’s mission to demonstrate leadership in social responsibility, NBA Cares reaches communities through philanthropy, hands-on service and legacy projects. Since October 2005, when NBA Cares was launched, the league, players and teams have raised more than $140 million for charity, provided more than 1.1 million hours of hands-on service, and built more than 484 places where kids and families can live, learn or play in communities around the world.

As the NBA’s senior director of community relations, Nadine Glinski is directly responsible for the delivery and communication of NBA Cares initiatives, as well as activations to NBA, WNBA and D-League teams, including NBA FIT and NBA Green. Prior to joining the NBA in 2001, the Cleveland native worked for 16 years for the Cleveland Indians, managing the Broadcasting Department, including talent and network relations, on-field and in-park special events and activities, as well as brand management.

 Afternoon Panel Discussion 2-3:15 p.m.

“Refreshing Rewards: How PAPA Advertising helped the Kanzius Cancer Research Foundation win a $250,000 Pepsi Refresh Grant”

Moderator: Mike Smiley, Vice President, PAPA Advertising

Panelists: Liz Allen, Public Editor, Erie Times-News; Lou Baxter, News Director, JET-TV/FOX 66; Jason Keller, Director of Interactive Media, PAPA Advertising; and Jennifer Smith, Public Relations Consultant

 The Kanzius Cancer Research Foundation is committed to generating ongoing support for the development of the Kanzius Radiowave Treatment project and accelerating the speed at which research on the promising therapy progresses. This panel will provide an overview of the strategies, tactics and challenges of this dynamic campaign that successfully converged social media channels with traditional public relations to deliver $500,000 and national awareness for the Kanzius Cancer Research Foundation in less than 30 days.

Concluding Session 3:30-4 p.m.

“How About a Little ‘Old-School’ Social Networking?”

 The event will conclude with an opportunity for students to socialize and network with members of the Northwestern Pennsylvania PRSA chapter and other regional public relations and media professionals.